• Designed for corporate L&D • stakeholder-safe • measurable outcomes
Executive & leadership coaching for complex roles, high visibility, and real organisational impact
Structured coaching engagements for senior leaders and high-potentials — aligned to organisational objectives, sponsor expectations, and confidentiality requirements. Designed for clarity, confidence, and observable behaviour change.
Built for roles where judgement, influence, and accountability matter daily.
Virtual / hybrid / on-site
ICF Accredited (ACC)
What changes after coaching?
Leaders show up differently in the moments that matter — clearer decisions, calmer presence under pressure, stronger stakeholder influence, and measurable behavioural shifts.
This work is designed to change what happens in meetings, decisions, and conversations — not just what feels clearer in reflection.
Decision ownership
Accountability habits
Executive presence
Stakeholder trust
London & UK-wide
Shahrukh Faridi
ICF (ACC) accredited • London & UK-wide
Fast trust for L&D reviewers
Built for corporate reality: contracting, boundaries, optional stakeholder lens, and sponsor-ready progress updates without breaching confidentiality.
Not all coaching works at senior levels. Insight without application fades. Support without challenge stalls.
Looks like a good fit if you need…
Quick scan for HR/L&D: where coaching has the highest leverage.
Leadership transitions
Step-ups, new scope, higher visibility, tougher stakeholders.
Performance under pressure
Clear decisions, calmer presence, fewer reactive patterns.
Culture & accountability
Better conversations, cleaner standards, healthier team dynamics.
The engagement model (why it works in big organisations)
Most coaching fails because it’s vague. This model is structured, sponsor-safe, and built to convert insight into behaviour change.
1) Contracting
Three-way alignment (coach–leader–sponsor): goals, boundaries, cadence and success measures.
Scope and expectations clarified
Confidentiality boundaries agreed
Success measures set from day one
2) Stakeholder lens (optional)
Stakeholder interviews surface intent–impact gaps without politics or blame.
Short structured interviews
Theme synthesis (no attribution)
Behaviour plan grounded in reality
3) Outcomes & reporting
Progress you can report without breaching trust: themes, shifts, and next steps.
Practical tools and practice
Real-work application
Sponsor-ready close-out review
Designed for how L&D actually buys coaching
Clear tiers, clean scope, fast proposals, and options to trade scope rather than discount outcomes.
Low friction
Sponsor confidence
Procurement-friendly
Scales to cohorts
Previous clients from...
• Verified via Google Reviews & Letters of Recommendation
Proof
Feedback from senior leaders and sponsors following structured assignments.
All testimonials reflect real leadership assignments across sectors and are used with permission.
“As a CEO… our time was immensely rewarding and beneficial… a wealth of helpful tools… I left every session with energy and new ideas about progressing myself and our organisation.”
— Yasin Ahmed, CEO (Google review)
CEO
Third sector
Leadership impact
“Feedback from participants was consistently strong — all rated the sessions as either ‘very helpful’ or ‘extremely helpful’… one described it as ‘a turning point’.”
— Sophie Hughes, Head of Learning & Development, Sage Publishing (Letter)
Head of L&D
Cohort delivery
Stakeholder-safe
“Feedback from participants was consistently strong — all rated the sessions as either ‘very helpful’ or ‘extremely helpful’… one described it as ‘a turning point’.”
— Sophie Hughes, Head of Learning & Development, Sage Publishing (Letter)
Head of L&D
Cohort delivery
Stakeholder-safe
Executive profile
A calm, structured, and appropriately challenging partner for leaders operating under pressure.
Shahrukh Faridi works with senior leaders navigating complexity, visibility, and responsibility. His coaching combines structure, emotional intelligence, and clear challenge — designed to translate insight into behaviour change that holds under pressure.
His work is frequently commissioned around leadership transitions, stakeholder complexity, and moments where judgement, presence, and decision‑making matter most.
Clients describe the work as focused, grounding, and practical — helping them think clearly, decide cleanly, and lead with confidence in real organisational contexts.
Next step
Book a 20‑minute fit call or request a proposal. Clear scope, fast next steps.